Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 3, Problem 4AMK

a)

Summary Introduction

To determine: The suggestion for the Product T that might be affected by the internet and the digital technologies.

Introduction:

The variations in the marketing environment are the major source of opportunities and threats that has to be managed. The process of getting the facts about the external environment of the organization in order to find and understand the potential trends is known as environmental scanning.

b)

Summary Introduction

To determine: The suggestion for the Company AA that might be affected by the internet and the digital technologies.

Introduction:

The variations in the marketing environment are the major source of opportunities and threats that has to be managed. The process of getting the facts about the external environment of the organization in order to find and understand the potential trends is known as environmental scanning.

c)

Summary Introduction

To determine: The suggestion for the Museum M that might be affected by the internet and the digital technologies.

Introduction:

The variations in the marketing environment are the major source of opportunities and threats that has to be managed. The process of getting the facts about the external environment of the organization in order to find and understand the potential trends is known as environmental scanning.

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New technologies are continuously improvingand replacing existing products. Although technological change is often difficult to predict,suggest how the following companies and products might be affected by the Internet and digitaltechnologies: (a) Kodak cameras and film,(b) American Airlines, and (c) the MetropolitanMuseum of Art
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How exactly has the progress of a certain company activity or operation been impacted by the usage of internet technology, and in what specific ways? Could you provide an example and assess the potential of the product in terms of the value it could one day add to the market?
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