Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 3, Problem 7AMK
Summary Introduction
To determine: The reason why Company X is concerned about having its name becoming generic
Introduction:
The competition that exists among various products that solve the similar issues, or gives the same benefit or utility is known as generic competition.
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The CaseMercedes Benz, BMW, and Audi have long been direct competitors in the German luxury performance car market. They are renowned for their ‘German engineering’, which is well-known for its quality and reliability throughout the world. Whilst all three sell their products world-wide, thus compete with all other car brands on the global market, their similarity and home base make them fierce competitors against each other whilst simultaneously appearing to the rest as a powerful collective block.Each of them offers products in all three market segments, namely large, medium, and small luxury performance cars. All three are benefitting from fast economic growth in…
Read the following extract and then answer the question below Assume you are the marketing manager of Kgoro chain restaurants that serves Setswana cuisine. Your Chef has just completed a tour of local restaurants and has identified three new dishes that he believes will be top sellers in your chain. Before introducing the product, you must go through the steps in the new product development process to determine the sales and profit potential of the new dishes.
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Just Answer the Number 3!
Here is the Answer for the Number 1.
Every business should be ethical in their practices to ensure the success of it in public. The business which could be most preferable in this case would be instant noodles rich in nutrients.
Purpose:
To create such products which could easily be made by even children.
Children and youth or even adults can consume this as their morning/evening snack.
Nowadays, many manufacturers involve in unethical practices and destroy the nutriency level in their products which would surely be avoided in this business.
Type of business - the Business would be of FMCG products. As it requires to be consumed soon. This will be a convenience product which will be available in all retail stores.
Mission statement - Mission statement states the short-term Objectives for which the company is set up. The mission statement would be: ' Provide healthy and delicious instant noodles enriched in nutrients so that the children and youth doesn't…
Chapter 3 Solutions
Marketing
Ch. 3.1 - Prob. 3.1LOCh. 3.2 - Prob. 3.2LOCh. 3.2 - Prob. 3.1LRCh. 3.2 - Prob. 3.2LRCh. 3.2 - Prob. 3.3LRCh. 3.3 - Prob. 3.3LOCh. 3.3 - Prob. 1MIAMCh. 3.4 - Prob. 3.4LOCh. 3.5 - Prob. 3.5LOCh. 3.5 - Prob. 3.4LR
Ch. 3.5 - Prob. 3.5LRCh. 3.5 - Prob. 3.6LRCh. 3.6 - Prob. 3.6LOCh. 3.6 - Prob. 1MMCh. 3.6 - Prob. 3.7LRCh. 3.6 - Prob. 3.8LRCh. 3.6 - Prob. 3.9LRCh. 3 - Prob. 1AMKCh. 3 - Prob. 2AMKCh. 3 - Prob. 3AMKCh. 3 - Prob. 4AMKCh. 3 - Prob. 5AMKCh. 3 - Prob. 6AMKCh. 3 - Prob. 7AMKCh. 3 - Prob. 8AMKCh. 3 - Prob. 1VCCh. 3 - Prob. 2VCCh. 3 - Prob. 3VCCh. 3 - Prob. 4VC
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