Experts anticipate that the Internet, social media, and e-business, as well as associated computer technologies, will continue to grow in the coming years. Who knows what impact this growth will have on how companies interact with their consumers in the future

Experts anticipate that the Internet, social media, and e-business, as well as associated computer technologies, will continue to grow in the coming years. Who knows what impact this growth will have on how companies interact with their consumers in the future

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Subfield of marketing that covers the promotion, selling, digital information, and communication for the online trading of products and services. The study of e-business helps in understanding the online market place, its growth, and consumer needs on web and web-based applications.

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