MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 2, Problem 9QA
Summary Introduction
To explain:The relation of firm’s level of commitment and its level of control in the foreign market, and the firm’s globalization strategies representing different levels of involvement.
Introduction: Globalization refers to the process of a domestic country entering into the foreign market or other countries through export services, contractual agreements, strategic alliances and direct investment.
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Describe the four globalization strategies representingdifferent levels of involvement for a firm: exporting,contractual agreements, strategic alliances, and directinvestment.
Chapter 2 Solutions
MARKETING:REAL PEOPLE,REAL CHOICES
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