MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 2, Problem 9QA
Summary Introduction
To explain:The relation of firm’s level of commitment and its level of control in the foreign market, and the firm’s globalization strategies representing different levels of involvement.
Introduction: Globalization refers to the process of a domestic country entering into the foreign market or other countries through export services, contractual agreements, strategic alliances and direct investment.
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When considering entering international markets, there are some significant strategic and tactical decisions to be made. Each entry mode has different pros and cons, addressing issues like cost, control, speed to market, legal barriers, and cultural barriers with different degrees of efficiency. In this perspective, discuss any two methods of doing business internationally. You are also required to briefly discuss advantages and disadvantages. Use real life examples to support your answer.
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Chapter 2 Solutions
MARKETING:REAL PEOPLE,REAL CHOICES
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