MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 2, Problem 11QA
Summary Introduction

To explain:The meaning of utilitarianism, rights, fairness or justice, common good, and virtue approaches to ethical decision making.

Introduction:Consumers are those who are the final user of the products. Due to them the demand and supply in the market fluctuate, they give companies the reason to run and work.

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Describe the utilitarianism, rights, fairness or justice,common good, and virtue approaches to ethical decision making. What is ethical relativism?
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