MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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describe the shifts in the world economy over the past 30 years. what are the implications of these shifts for international businesses based in great Britain? North America? Hong Kong?
Emerging Markets.     Explain the concept of emerging markets. In your explanation: Briefly contrast an emerging market with a developed market.
How does the current pandemic situation influence consumer behavior? Marketing? Relate your observations to cultural concepts (Filipino values, consumer behavior, characteristics of Philippine pop culture, etc).
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