What factors do companies consider when deciding on possible global markets to enter? (AACSB: Written and Oral Communication; Reflective Thinking)

Aubree Multinational Corporation plans to penetrate either the Canadian market or two otherCaribbean Countries (Haiti and Guyana). What factors deserve to be considered in deciding whichmarket is more feasible?

Great Wall: A case of finding proper market entry strategy  Company Overview Thirty years back Mr Md Shamsul Huda started his business as an importer of tiles and sanitary product by launching Bengal Agency during the 80s. For business, he had to travel to the ceramic manufacturing industries in Italy, Spain, China and India. Gradually he found a gap for local tiles and sanitary manufacturing in Bangladesh. As the market of local ceramic industry was pacing up, he had started with Great Wall Ltd in 2005, producing only tiles and sanitary products. By the time Great Wall was initiated, Bengal Agency already had 10 outlets and total 60 dealers to distribute the product all over the country. Hence, he knew about the local demand long before the tiles being produced. When Great Wall started its commercial operation in 2006, Mr Huda already knew about the nature of the market, its distribution system and a gap for local tiles with cheap price. Of course the quality is lower than the…

What strategic motives did Yum Brands/KFC have when entering China?

Tesco utilized various international entry mode strategies in Ireland and France. Discusseach strategy used in each country. You are also required to discuss the benefits andrisks of the strategies included. What international entry mode would you suggest apartfrom the one (s) being utilized in the Irish and French market?

What is a platform strategy?

Explain McDonald’s global marketing strategy. Compare McDonald’sstrategy in the United States (www.mcdonalds.com/us/en/home.html)to McDonald’s strategy in India (www.mcdonaldsindia.com).

1. Beyond a simple sales perspective, why might ZEI want to consider greater international activity?

How do businesses in your country manage their international marketing activities? Study two local companies and discuss their international marketing strategies. (AACSB: Written and Oral Communication)