MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 2, Problem 3QA
Summary Introduction
To explain: Economic health of country and level of economic development and Bottom of the pyramid consumer (BOP). Product created by marketer for targeted group.
Introduction: Development or economic development is a process in which the standard of living and well being of the country is improved or maintained. Economic development plays a vital role in
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MARKETING:REAL PEOPLE,REAL CHOICES
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