Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 2, Problem 9QA
Summary Introduction
To describe:The four global strategies that represent the involvement of firms at different levels.
Introduction: Globalization strategies are the strategies of the local business to enter in global market by trading off between local responsiveness and global integration.
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Describe the four globalization strategies representingdifferent levels of involvement for a firm: exporting,contractual agreements, strategic alliances, and directinvestment.
Analyze the impact of geopolitical factors on international business models, with a focus on trade policies, tariffs, and global supply chains.
Organizations choosing to enter global markets have several strategies available, including exporting, licensing, joint ventures, direct investment, and importing. What are the advantages and disadvantages of each strategy?
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Marketing: Real People, Real Choices (9th Edition)
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- Outline and explain what factors have contributed to the growth of Globalization in recent decades and suggest why companies engage in International Business?arrow_forwardExplain how international organizations such as the World Trade Organization (WTO), economic communities, and individual country regulations facilitate and limit a firm's opportunities for globalization.arrow_forwardHow does economies of scale and Growth Strategies of Transnational & Multinational Companies contributes to the growth in Globalization?arrow_forward
- What are the key strategies and considerations that organizations should take into account when implementing export-trading activities to expand their market presence internationally?arrow_forwardArgues about the importance of international trade in the global era. Explain how the adoption of international trade strategies contributes to the growth of companies and the economy of countries: (integrate concepts such as: international trade, imports, exports, product life cycle, absolute advantage and comparative advantage).arrow_forwardDiscuss the following internationalisation strategies and identify TWO risks associated with each of the strategies: Home Replication strategy & Global strategyarrow_forward
- Discuss and explain all international business strategies as addressed in the coursearrow_forwardInternational trade theories can be classified as: Select one: a. Product Life Cycle Theories b. Absolute Advantage and Comparative Advantage c. Country based and firm based d. Globalization and modernizationarrow_forwardDefine and discuss each of the major strategic options from which firms may choose when entering foreign markets, then rank them in order from least risky to most risky.arrow_forward
- Outline and explain what three(3) factors have been contributed to the growth of globalization in recent decades.arrow_forwardAs the drivers of globalization continue to pressure both the globalization of markets and the globalization of production, we continue to see the impact of greater globalization on worldwide trade patterns. Do you think globalization is a threat or an opportunity for International Business?arrow_forwardWhat are three ways Japan has won or lost with International Trade. Cite your sources. Please help, thank youarrow_forward
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