Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Question
Chapter 2, Problem 8QA
Summary Introduction
To define:The meaning of ethnocentrism.
Introduction: Ethnocentrism is the term widely used in the social sciences and refers to an individual’s preference of his home country’s products over the products manufactured abroad.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
How globalization impacts society? economic? and other people?
How does one using the cultural relativism explain what is right and wrong?
What are some important cultural dimensions?
Chapter 2 Solutions
Marketing: Real People, Real Choices (9th Edition)
Knowledge Booster
Similar questions
- What can business do to prevent unexpected problems in dealing with socialcultural, economy and financial, legal and regulatory, and physical and environmental forces in global market?arrow_forwardHow does globalization intersect with social and political movements, such as nationalism and populism?arrow_forwardHow is Political structure a third important variable facing global marketers?arrow_forward
- Discuss the following question:What is culture and what are its four primary dimensions in business?arrow_forwardWhat is culture and how culture influences/impacts international businessarrow_forwardHow important is cultural adaptation when entering a new market and what are some strategies for achieving it?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you