Marketing: Real People, Real Choices (9th Edition)
Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
Question
Book Icon
Chapter 2, Problem 8QA
Summary Introduction

To define:The meaning of ethnocentrism.

Introduction: Ethnocentrism is the term widely used in the social sciences and refers to an individual’s preference of his home country’s products over the products manufactured abroad.

Blurred answer
Students have asked these similar questions
How globalization impacts society? economic? and other people?
How does one using the cultural relativism explain what is right and wrong?
What are some important cultural dimensions?