Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 2, Problem 12QA
Summary Introduction
To determine: The importance of sustainability in company’s marketing strategy.
Introduction: Marketers are those people who are required to identify the goods and services which consumers’ desire. They provide services by identifying the need of consumers which are ordered by companies to increase their sale ratio.
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Marketing: Real People, Real Choices (9th Edition)
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