Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 2, Problem 3QA
Summary Introduction
To determine: The ways in which
Introduction: Globalization strategies are the strategies of the local business to enter in the global market by trading off between local responsiveness and global integration.
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