Marketing: Real People, Real Choices (9th Edition)
Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 2, Problem 6QA
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To describe:The political and legal environmental aspects that influences a firm’s decision to enter a foreign market, and the reasons for the human rights issuesto be important for the firms to enter the global market.

Introduction: The political and legal environment of the country mostly affects trade and commerce. Due to which the loss be borne by trading companies it increases the taxes charged upon them.

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What aspects of the political and legal environment influence a firm’s decision to enter a foreign market? Why are human rights issues important to firms in their  decisions to enter global markets?
What impact has globalization had on consumer protection laws, and how are multinational corporations held accountable for their actions in different jurisdictions?
What are the legal and ethical considerations in international business transactions, such as cultural differences, corruption, and intellectual property rights?
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