MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Chapter 2, Problem 4LO
Summary Introduction

To develop: The business mission statement

A statement that outlines the goals, mission and the type of products, primary consumers and other related objections of a company is business mission statement.

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