MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Question
Chapter 2, Problem 7LO
Summary Introduction
To discuss: The criteria for stating good or better marketing objectives.
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Describe the criteria for stating good marketing objectives.
Evaluate strategies and tactical approaches to the marketing mix in achieving overall business objectives.
List the marketing management functions, including the elements of a marketing plan, and discuss the importance of measuring and managing return on marketing investment.
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