MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Question
Chapter 2, Problem 11LO
Summary Introduction
To discuss: The various techniques which help to make the strategic planning more effective.
Strategic planning refers to the process of maintaining and creating a fit among the objectives of the organization, resources, and the opportunities in the market.
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