MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Question
Chapter 2, Problem 3LO
Summary Introduction
To discuss: The strategic alternatives and an outline for marketing plan.
Strategic business units refer to the various units which are managed by the large companies.
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Explain the concept of a marketing plan and outline the key components typically included in one.
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List the marketing management functions,including the elements of a marketing plan?
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