List the marketing management functions, including the elements of a marketing plan, and discuss the importance of measuring and managing return on marketing investment.

MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN:9781337407595
Author:Lamb
Publisher:Lamb
Chapter2: Strategic Planning For Competitive Advantage
Section: Chapter Questions
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List the marketing management functions, including the elements of a marketing plan, and discuss the importance of measuring and managing return on marketing investment.

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