Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 2, Problem 2.23MML
Summary Introduction
To discuss: The market segmentation, market targeting, differentiation, and position for implementing an effective marketing strategy.
Introduction:
Marketing strategy:
Marketing strategy is a practice that is designed to enhance sales and achieves sustainable competitive advantage.
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