Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 2, Problem 2.5DQ
Summary Introduction
To discuss: The reason why
Introduction:
An organization’s marketing process needs five
They are given below:
- Analysis,
- Planning,
- Implementation,
- Organization,
- Control.
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