Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 2, Problem 2.8CTE
Summary Introduction

To analyze: The mission statement of a non-profit organization.

Introduction:

A mission statement which highlights the purpose and activities of the organization must be precise and concise, as it must be easily understandable.

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