Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Question
Chapter 2, Problem 2.3DQ
Summary Introduction
To discuss: The differences between value delivery network and value chain.
Value chain is the full scope of activities that comprise of designing, production, marketing and distribution where organizations direct to convey goods or service from origination to conveyance.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Discuss trends impacting marketing and the implications of these trends on how marketers deliver value to customers. (AACSB: Written and Oral Communication)
business marketing (industrial, business-to business,B-to-B, or B2Bmarketing)?
In terms of the four special characteristics of services, how do the services offered by a locally owned store differ from those of a global retailer? (AACSB: Written and Oral Communication; Reflective Thinking)
Knowledge Booster
Similar questions
- Discuss the four marketing management functions.(AACSB: Written and Oral Communication)arrow_forwardi'm looking for: Marketing an Introduction 13th Edition Armstrong Solutions Manualarrow_forwardDefine marketing and outline the steps in the marketing process. (AACSB: Written and Oral Communication)arrow_forward
- Explain the roles of market segmentation, market targeting,differentiation, and positioning in implementing aneffective marketing strategy. (AACSB: Written and OralCommunication)arrow_forwardHow do marketers use local marketing and individualmarketing? Do these terms mean the same thing?(AACSB: Written and Oral Communication; ReflectiveThinking)arrow_forwardWhat type of IMC strategies Frutika Juice should undertake to reach customers? What type of offers you want? In which platform you use most to buy it?arrow_forward
- Discuss trends in the natural environment of which marketers must be aware, and provide examples of companies’ responses to them. (AACSB: Written and Oral Communication)arrow_forwardCritics claim that certain marketing practices hurt consumers. Discuss the bases for this claim and how marketers refute them. (AACSB: Written and Oral Communication)arrow_forwardCritical Thinking Mobile commerce (m-commerce) isa rapidly growing category of e-commerce that takesplace via a smart phone or tablet instead of a desktopor laptop computer. How has m-commerce changedthe way consumers shop? What do marketers need todo now and in the future to better support their m·commerce customers? What do you think the futureof m-commerce will be?arrow_forward
- Name and briefly describe the important decisions in developing and marketing individual products and services. (AACSB: Written and Oral Communication)arrow_forwarda) Define micromarketing and discuss its importance in creating successful marketing.b) Discuss how you can create customers for any product of your choice. Give illustrations to support suggestions. i need more detailsarrow_forwardHow does Coca-Cola segment its market? Describe the primary targetmarkets for Coca-Cola. How does it position its various offerings so thatit appeals to these different target markets?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios