Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
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Question
Chapter 2, Problem 13DRQ
Summary Introduction
To discuss: The significant components of marketing plan.
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Explain the nature and contents of a marketing plan
Show the relationship between the elements of the marketing plan;
Describe the process of developing a marketing plan, including the key components and steps involved.
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