Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
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Chapter 2, Problem 9DRQ
Summary Introduction
To discuss: The factors, which affects the growth of marketing strategy, while considering the strategic planning process.
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How do the goals set for a marketing program in the planning phase relate to the evaluation phase of the strategic marketing process?
When considering the strategic planning process,what factors influence the development of a marketingstrategy?
What is required in a good marketing strategy statement?
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