Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
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Chapter 2, Problem 5DRQ
Summary Introduction
To discuss: The meaning of SWOT analysis and the reason for its significance.
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Provide the internal and external elements of SWOT analysis and give an example of each.
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2.Describe how the SWOT Analysis works in relation to a company’s decision making in regards to the environment in which it operates.
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