the fundamental principles of marketing and demonstrate how the steps in the marketing process can contribute to successful business practice.

MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN:9781337407595
Author:Lamb
Publisher:Lamb
Chapter2: Strategic Planning For Competitive Advantage
Section: Chapter Questions
Problem 10LO
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Identify the fundamental principles of marketing and demonstrate how the steps in the
marketing process can contribute to successful business practice.

 

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