Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 19, Problem 19.5DQ
Summary Introduction
To discuss: The whole channel view and its importance in the international marketing
Introduction:
Whole channel view is a technique to craft an international channel. This takes all the essential links which is used for allotting the goods and services to the final buyer by the seller.
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