Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 19, Problem 19.6CTE
Summary Introduction
To discuss: The CPI reports of Countries A, D, J, M, NZ, S and US.
Introduction:
Corruption perception index (CPI) was published by transparency international in the year 1995. This ranks the countries according to their corruption level.
Summary Introduction
To discuss: Implication of index on US-based companies running business in these countries.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
i. Businesses are influenced by various forces that exist within the external business environment. Given knowledge of the Remote External environment, conduct a detailed PESTLE analysis of a named Ghanaian company; clearly identifying its Opportunities and threats. For each segment, demonstrate how you scanned, monitored, forecasted and assessed that segment towards identifying the opportunities and threats exposed to your identified organization.
ii. With reference to the COVID-19 pandemic, describe how the strategic position (SWOT) of the named company in (i) above has been affected.
iii. Describe any two (2) innovative strategies that the company would employ to appropriately respond to the repercussions of the pandemic.
As the warehouse manager for Garden-William Logistics, your warehouse operations have been greatly impacted by the Covid-19 pandemic given that government-imposed restrictions have resulted in a closure of borders and thus limiting trade.
As a result of this, Garden-William has to consider retrenchment.
Think about how Covid-19 has impacted imports in South Africa.
Click the link above the red arrow to open the Journal tool.
Create a journal entry in which you reflect on:
How has the quantity of imports been affected?
How has a lack of economic trade impacted on the number of employees? Are employees now working on a rotational basis?
What measures will you put in place in the warehouse to ensure Covid-19 health compliance?
Have these measures made the management of the warehouse more complex? Why/why not?
What were the objectives and purpose of the IMC?
· How do marketers and leaders combine all the main ideas and efforts into a coherent IMC?
· Is the IMC an effective when marketing to the average consumers?
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Which of the four categories of business markets is Apple Pay best suited for, and why?arrow_forwardDiscuss the competitive forces in the industry in which Airbnb is competing and provide evidence from the supplied case study to support your answer.Hint: Use Porter’s 5 Forces model to guide your discussion. You are welcome to provide evidence from other sources to complete your discussion.arrow_forwardUsing information from the articles below: 1. https://techcrunch.com/2021/10/25/greeces-pop-market-another-dark-store-grocery-delivery-startup-gets-3-5m/ 2. https://www.ekathimerini.com/economy/1188458/e-grocers-shift-to-24-7-service/ Can we create a SWOT analysis of the Greek Pop Market startup?arrow_forward
- Digital marketing is an umbrella term that describes any form of marketing that exists online. By using digital channels enterprises can connect with their current and prospective customers more effectively, attract and convert more high-quality leads and observe a greater return on their investments. What do you think the best digital marketing strategy for a B2C company in your country?arrow_forwardBusiness Monitor International is one of several organizations that seek to predict future trends in sectors, countries, and financial markets. How are these services sold to businesses as legitimate business planning tools? (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardWhich generic strategy Airbnb is adopting? Why does Airbnb take this strategy based on your analysis?arrow_forward
- Investigate the spread of Internet-based fraud in your country or region. Have there been instances of Internet fraud by marketers in your country? Discuss two such instances of fraud you have come across in recent times. (AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)arrow_forwardCompany name: Carrefour (https://www.carrefour.com/) Write about Carrefour Company’s : 1) Global market 2) Economy Environment 3) Political and Legal Environment 4) Cultural Environmentarrow_forwardSolutions built on the Internet of Things may benefit both vertical and horizontal sectors. When these methods are applicable across different sectors, we have successfully implemented an industry-wide strategy. It's a win-win for humanity and the Internet of Things.Check out the illustrations provided. Choose two and classify them as horizontal or vertical market approaches. Justify.Climate control that adapts to the room's occupancy and outside temperatureMicrochips like this can be swallowed and then send signals to a doctor.arrow_forward
- With increasing importance of the emerging markets in the global economy, there isgrowing interest among marketing researchers and managers to understand thedifferences between the consumers in the developed and emerging markets as wellas the challenges and opportunities posed by these differences for both local andforeign marketers in these emerging markets. Source: Sharma (2018) In the light of the above statement, list and elaborate on the key problems/challengesin collecting and using international market dataarrow_forwardNestle Water Multinational Company has just hired you to administer a relationship marketing program for the company. The company manufactures and distributes a purity-guaranteed, non-carbonated, bottled drinking water product to grocery and convenience stores in Punjab, Pakistan. The company desires to build strong economic and social ties to customers by promising and consistently delivering high-quality products, good service, and fair prices. To do this, Nestle wants you to build a marketing network for them. Write down your ideas on what a marketing network is, how it might relate to the concept of relationship marketing, and designate the components of what you perceive to be a marketing network for Nestle Water?arrow_forwardGood afternoon, please assist with question. Use the PESTEL Framework for a company in St. Vincent and the Grenadines and discuss how the factors have impacted the sector in which the selected organization is categorized. Thanks in advancearrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
