Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Question
Chapter 19, Problem 19.11AC
Summary Introduction
Case summary:
Country I has most deadly roads in the world. Country I does not provide the standard safety features in the entry-level cars, despite many companies offer safety features like antilock brakes and air bags. The companies argue that the customers are not affordable to make the safety features because of the additional costs. So, some companies offer standard safety features; some provide at optional and some do not provide at all because of price competitiveness.
To discuss: Whether safety features in vehicles are necessary in the required place or it is unnecessary for the country which does not require these features.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Nike is a luxury brand. It manufactures products that are highly associated with its core products. Substantiate your answer why it would be appropriate to classify Nike as a luxury Brand.
1)
The needs and demands for dental care, oral health and aesthetics worldwide has resulted in the rise of value in dental market. The impact from this situation has led to a significant increase in individuals or companies who wish to exploit in dental market. Some of these providers take a solely commercial approach with less emphasis on professional ethics and patients’ well-being. In many cases, activities are provided by individuals with minimal or no training in dentistry. They may argue that they are not providing a health service but a purely cosmetic service and therefore are not required to adhere to healthcare regulations. Provision of such treatments puts patients at risk of inappropriate treatment and irreversible damage to their oral and general health and may deny them the chance of appropriate redress.
Discuss TWO (2) steps in problem solving that can be used to help navigate the exploit issues in dental market.
2)
Creativity can be defined as the tendency to generate…
Background:
Since the arrival of Covid-19 many persons have lost their jobs, schools have closed halting children’s access toschool-provided meals and generally citizens are facing unprecedented economic hardship. With these factorsin mind, Kellogg’s has decided to launch a Breakfast Club campaign in your country, in collaboration with schoolsand community centres, to provide breakfast for those in need, especially children who may have yet to returnto in-person classes at school.
“Breakfast clubs provide a healthy meal at the start of the day in a safe and friendly environment. Kellogg’s haslong supported breakfast clubs and so planned a multi-platform approach to communicate key messages aboutthe importance of breakfast and breakfast clubs to various audiences.”A case study entitled Devising a Communications Plan – Kellogg’s examines how Kellogg’s devised a plan tocommunicate the importance of breakfast to various target audiences through a multi-platform campaign. Thiswas in…
Knowledge Booster
Similar questions
- You are the Brand Manager of Chevrolet Optra. What do youthink the brand stands for?Mr. Jaiswal comes to the Trade fair and is interested in purchas-ing the vehicle. How would you integrate the principle andcomponents of IMC in order to market the brand to him?Secondly, it comes as grapevine to Mr. Jaiswal that the car haspoor suspensions, how would you use the concept of PublicRelations to counter this rumor doing the damage to yourbrand and relationship?arrow_forwardCompany ABC has a dominant share in the GCC Sauce market and owns a successful brand in the category. Research showed that there was a need for sauce with unique taste which could be taken with Asian as well as Western snack foods. The company introduced “Tom-Tam”, a new tomato sauce with tamarind and tangy spices. The product is targeted at the children in the age group of 14 years and above. As a marketing manager, which steps would you like to take while launching this product? How will you conduct the test marketing for this product?arrow_forwardWhat decisions must be made once a company decides to go ahead with commercialization for a new product? (AACSB: Written and Oral Communication).arrow_forward
- You are required to develop a brief marketing plan for a new product that you will launch in your country. Thisnew product can be an extension or adaptation of a currently existing product in your country. This is anindividual project, so you should work independently on this; seek advice as required from your tutor. Description of the Product: What exactly is the product? What are the features and how do thesebenefit consumers? 2. Target Market for the Product: Which group of consumers is the product targeted to? 3. Brief Overview of the Marketing Mix for the Product. This should be a concise description of howyou will address product features, distribution, promotion, and pricing for the product. 4. Conclusion: What value does this product offer to consumers that makes it unique or superior to othersimilar products on the market, and that is it likely to make it successful?arrow_forward3). What are the Market Entry Strategy For a Product ? Explain with Examples.arrow_forwardNow suppose that over lunch the marketing vice president says to Jacob: “We’re feeling a lot of heat from Chinese manufacturers who are offering very similar clubs to ours but at significantly lower prices. The legal department is working on a patent infringement case, but if we cant block these clubs from entering the market, I expect to see our sales flatten, and maybe even fall, over the rest of the year.” What questions should Jacob ask? How would the answers to this affect the forecast? Does it still make sense to use quantitative forecasting under these circumstances? Why?arrow_forward
- Question 3: Assess the social and ethical considerations in targeting consumers and recommend in detail how Nike can implement this concept in a better way.arrow_forwardDiscuss the ethical issues surrounding orphan drugs. Should pharmaceutical companies be allowed to charge such high prices for these drugs? (AACSB: Written and Oral Communication; Ethical Understanding and Reasoning)arrow_forwardConsumer product brands are able to launch more easily (and successfully) due to lower costs of manufacturing and an iimproved ability to target potential consumers through social media. Which of Porter's 5 forces has eperienced the strongest chagn in teh overall power? - supplier power - substitutes - buyer power - barriers to entryarrow_forward
- Read the following article and answer the questions listed in order to analyse it. You should adopt a critical thinking approach in viewing the case from sensemaking, CSR, evidence-based management and ethical considerations. Italy makes health COVID ‘green pass’ mandatory for big events - and for pizza Rome Italy significantly ramped up pressure on its unvaccinated population, announcing that a digital or printed health pass would be necessary for a range of everyday leisure activities from theatregoing to dining indoors. The nation is essentially betting that it can revive its slowing vaccination campaign - and avoid future, onerous restrictions - by creating heavy incentives for inoculation. Though technically the pass can be obtained with proof of antibodies or from a recent negative coronavirus test, those paths are far less straightforward than getting vaccinated. And in an evening news conference, Italian Prime Minister Mario Draghi made clear that his goal was to…arrow_forwardRead the following article and answer the questions listed in order to analyse it. You should adopt a critical thinking approach in viewing the case from sensemaking, CSR, evidence-based management and ethical considerations. Italy makes health COVID ‘green pass’ mandatory for big events - and for pizza Rome Italy significantly ramped up pressure on its unvaccinated population, announcing that a digital or printed health pass would be necessary for a range of everyday leisure activities from theatregoing to dining indoors. The nation is essentially betting that it can revive its slowing vaccination campaign - and avoid future, onerous restrictions - by creating heavy incentives for inoculation. Though technically the pass can be obtained with proof of antibodies or from a recent negative coronavirus test, those paths are far less straightforward than getting vaccinated. And in an evening news conference, Italian Prime Minister Mario Draghi made clear that his goal was to…arrow_forwardHi , May i know what does SP stand for ? Here is the link of the solution. https://www.bartleby.com/questions-and-answers/company-b-is-a-retailer-of-mobile-phones-in-australia-that-works-250-days-in-a-year.-the-manager-is-/cfeb4612-21ae-4207-b90b-dfe293b7d768arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,
MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSON
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning