Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
bartleby

Concept explainers

Question
Book Icon
Chapter 19, Problem 19.12AC
Summary Introduction

Case summary:

Country I has most deadly roads in the world. Country I does not provide the standard safety features in the entry-level cars, despite many companies offer safety features like antilock brakes and air bags. The companies argue that the customers are not affordable to make the safety features because of the additional costs. So, some companies offer standard safety features; some provide at optional and some do not provide at all because of price competitiveness.

To discuss: The world organizations that assist and develop the global standards to protect the consumers worldwide.

Blurred answer
Students have asked these similar questions
Are businesses in your country taking steps to achieve environmental sustainability? What are the obvious consequences of this not being addressed? (AACSB: Written and Oral Communication)
Is it common for manufacturers to develop exclusive arrangements with resellers in your country? Are there problems with such arrangements, and are they legal? (AACSB: Written and Oral Communication; Reflective Thinking)
Are marketing practices regulated in your country? What harmful impacts do certain marketing practices have on competition in your country? (AACSB: Written and Oral Communication)
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
  • Text book image
    MARKETING 2018
    Marketing
    ISBN:9780357033753
    Author:Pride
    Publisher:CENGAGE L
Text book image
MARKETING 2018
Marketing
ISBN:9780357033753
Author:Pride
Publisher:CENGAGE L