Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Question
Chapter 18, Problem 18.18CC
Summary Introduction
Case summary:
Media Y is claimed as the most watched online video website all over the world. Company G’s video site has captured more than 43% of online video market by way of successfully routing the ever changing environment of marketing. The strategy of Media Y is not mainly to follow the trends but it has projected and sets them. It also came up with television episodes and also movies.
The goal of Media Y is to do give something to everyone. It is capitalized on the mobile technologies so that the users can view at anytime and anywhere. Thus, Media Y becomes the first global television network in the world.
Characters in the case:
- Media Y
To discuss: Media Y in respect to competitive advantage
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Define YouTube in terms of competitive advantage.
Which type of business models does KFC
Have the internet and social media affected theeir business? How?
Which forms of online presence have they used?
Which digital marketing channels have they used?
Have they used social marketing? How?
Lush UK - Online, Mobile and Social Media Strategy.What is Lush's
Online, Mobile and Social Media strategy
Knowledge Booster
Similar questions
- Why choose youtube to promote products?arrow_forwardWhy does Pinterest consider Google its main competitor? Pinterest has become a smartphone industry leader by constantly innovating.arrow_forwardWhy are social networks becoming an increasinglyimportant marketing tool? Find an example online inwhich a company has improved the effectiveness of itsmarketing strategy by using social networks.arrow_forward
- Twitter has gained appeal as a personal and professional social networking platform. There are five methods to use Twitter to increase a company's revenue. What does "trending" signify on Twitter?arrow_forwardThe internet is not only a new medium: it is also regarded as a new marketing instrument. How can the internet play an important role in marketing?arrow_forwardDesign a digital strategy to reignite growth of Adidas sales across all channels. Focus leverage of digital not only on boosting sales of D2C eCommerce, but also on growing market share in top omnichannel retailers.arrow_forward
- Identify three market segments of Facebook that it is probably most interested in and three market segments that Facebook probably avoids. Justify your selections.arrow_forwardWhat is the Marketing of Alibaba Group: The Rise of Platform Giant?arrow_forwardAs it moves forward in fulfilling its mission, what challenges does Facebook face in the future?arrow_forward
- Using the Four Faces of Digital Theory, discuss which aspect of the four faces is being used by yourActivision Blizzard in their digital marketing strategy. Justify your discussion with cited examples.arrow_forward“Internet has changed the way the business and marketing is done.” discussarrow_forwardDissect the corporate level strategy followed by Spotify.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning