Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Question
Chapter 18, Problem 18.14AC
Summary Introduction
Case summary:
The hot industry in the recent days are bottled water which fetches sales of $11.8 billion in Country U. There are various competitors in the field like Company N, Company P and Company S.
Company N is the top most company with sales of $1.18 billion and additional brands fetches $1.6 billion to the overall profit of $3 billion which planned to use this opportunity and manufactured a new brand called Brand R especially for rich women. It includes electrolytes and it is more than the hydration. If Brand R gains just 3% of market share then it will top the 10 selling brands.
Characters in the case:
- Company N
- Country U
- Company S
- Company P
To determine: The revenue from 1 market share point and the sales from Brand R to reach in the top 10 selling brands
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Several hundred Gap stores are located outside the United States; key country markets include Canada, the United Kingdom, Japan, and France. Gap is a global brand, but recently the company has struggled to connect with customers in the United States. Gap’s online sales fell 7.2%, according to Digital Commerce 360. Also, their digital sales fell by 99% in the quarter ended April 23, 2023. Despite these problems, the company continues to expand overseas.
China presents an opportunity for Gap to increase revenues and profits in a major non-U.S. market. According to A.T. Kearney’s 2011 Global Retail Development Index for Apparel, China is the No. 1-ranked emerging market opportunity for apparel. Also, “American style” is in high demand in many parts of the world.
Here are some different accounts of GAP’S brand
https://drive.google.com/file/d/1YmoFEsw3lFYwshkNjm5_cwj2ih6X969t/view?usp=sharing…
Tide is an American brand of laundry detergent manufactured and marketed by Procter & Gamble. Introduced in 1946, it is the highest selling detergent brand in the world, with an estimated 14.3 percent of the global market.Design a Real-time marketing for this company.
Recently, the Global Games Market Report was released to explore the market trends shaping and driving
the landscape of the game, and further zoom in on the latest developments per segment and region for the
upcoming year and beyond.
The report indicates that the way consumers engage with and through games is constantly changing that
leads to entirely new segments of game enthusiasts. There are now more than 2.5 billion gamers across
the world. Combined, they would spend $152.1 billion on games in 2019, representing an increase of
+9.6% year on year.
According to the newest report, the U.S. has overtaken China as the world's largest gaming market by
revenues. Overall, the U.S. games market would generate $36.9 billion in 2019, predominantly driven by
its +13.9% growth in console game revenues. Among top 10 video game publishers by game revenues,
major US companies are Sony, Apple, Microsoft, Nintendo, Google, Activision Publishing (AP), and
Electronic Arts (EA).
Video games are played…
Knowledge Booster
Similar questions
- Discuss the external analysis of Amazon related to how the company is using Blue Ocean Strategy during covid -19.arrow_forwardNestle Water Multinational Company has just hired you to administer a relationship marketing program for the company. The company manufactures and distributes a purity-guaranteed, non-carbonated, bottled drinking water product to grocery and convenience stores in Punjab, Pakistan. The company desires to build strong economic and social ties to customers by promising and consistently delivering high-quality products, good service, and fair prices. To do this, Nestle wants you to build a marketing network for them. Write down your ideas on what a marketing network is, how it might relate to the concept of relationship marketing, and designate the components of what you perceive to be a marketing network for Nestle Water?arrow_forwardSelect an E-Commerce company that is based in Southeast Asia and describe its business model accordingly. Identify its value proposition, revenue model, marketspace, competitor, competitive advantage and market strategy. Provide the information about the company's management team and organizational structure as well. You are required to create a report that includes your own interpretations.arrow_forward
- Amazon is an online discount retailer that has successfully entered other businesses, such as electronic devices with the Kindle, Kindle Fire, and Echo as well Amazon Web Services. Read what you can about Amazon’s entry into these new businesses, and try to explain: why you think they chose to compete in those markets, their unique value is in those markets—why they win with customers; what resources and capabilities they possess that enable them to succeed in the new markets; and what new capabilities they need to develop; and what makes it hard for competitors to imitate their offerings.arrow_forwardHKSAR has recently announced lifting most of the restrictions on arrivals from overseas. Imagine you were hired by Hong Kong Tourism Board (HKTB) as a marketing intern, you are tasked to recommend HKTB to come up with TWO marketing recommendations to attract overseas visitors to Hong Kong to spend their summer holiday. Apply relevant consumer behavior concepts/theories to support your recommendations and illustrate your understanding of these topics.arrow_forwardYou are submitting a business plan for PepsiCo. Write concisely on each of the topics below for the business plan. Managing Operations of PepsiCo Building the Global Organization and the Partners of PepsiCo Ensuring Global Integration and Coordination of PepsiCoarrow_forward
- Background: Since the arrival of Covid-19 many persons have lost their jobs, schools have closed halting children’s access toschool-provided meals and generally citizens are facing unprecedented economic hardship. With these factorsin mind, Kellogg’s has decided to launch a Breakfast Club campaign in your country, in collaboration with schoolsand community centres, to provide breakfast for those in need, especially children who may have yet to returnto in-person classes at school. “Breakfast clubs provide a healthy meal at the start of the day in a safe and friendly environment. Kellogg’s haslong supported breakfast clubs and so planned a multi-platform approach to communicate key messages aboutthe importance of breakfast and breakfast clubs to various audiences.”A case study entitled Devising a Communications Plan – Kellogg’s examines how Kellogg’s devised a plan tocommunicate the importance of breakfast to various target audiences through a multi-platform campaign. Thiswas in…arrow_forwardWalmart is the world’s largest retailer with $401 billion in sales for the fiscal year ending Jan. 31, 2009. In the U.S., Wal-Mart Stores, Inc. operates more than 4,200 facilities…. Internationally, Walmart operates 3,600 additional facilities in 16 markets worldwide…. Walmart employs more than 2 million associates worldwide, including more than 1.4 million in the United States. Walmart, whose total annual revenue represents “a sum greater than the economies of all but 30 of the world’s nations” and is growing faster than any of them, is an extremely successful and influential company. At the foundation of the company’s success, however, is its business strategy of minimizing costs, which relies on many policies and decisions that affect stakeholders in different ways. The giant retailer is at least partly responsible for the low rate of U.S. inflation, and a McKinsey & Co. study concluded that about 12% of the economy’s productivity gains in the second half of the 1990s could…arrow_forwardOne way to maintain exclusivity for a brand is to raise its price. That’s what luxury fashion and leather goods maker of Louis Vuitton did. The company does not want the brand to become overexposed and too common, so it raised prices 10 percent and is slowing its expansion in China. The Louis Vuitton brand is the largest contributor to the company’s $13.3 billion revenue from its fashion and leather division, accounting for $8 billion of those sales. It might seem counterintuitive to want to encourage fewer customers to purchase a company’s products, but when price increases, so do the product’s contribution margins, making each sale more profitable. Thus, sales can drop and the company can still maintain the same profitability as before the price hike. If the company’s original contribution margin was 40 percent, calculate the new contribution margin if price is increased 10 percent. Refer to Appendix 2,Marketing by the Numbers, paying attention to endnote 6 on the price change…arrow_forward
- When Nike segments the market for athletic shoes, what types of variables is it using? Why are these variables appropriate?arrow_forwardCoca-Cola: The Number 1 Soft Drink in the world and their aggressive advertising campaigns Coca-Cola employed a mass media methodology that includes TV advertising, print media, and banner advertisement on the internet. The approach used a promotional mix of advertising, direct marketing, as well as web based interactive, social media marketing, and sales promotion. Coca Cola has repeatedly been ranked as the number 1 soft drink in the world as a direct result of their aggressive advertising campaigns Direct Marketing efforts by Coca-Cola are myriad and the company has special partnerships with some restaurants and movie theatres which makes them offer only Coca Cola products thus eliminating any direct competition. Coca-Cola sponsors sporting events and their mobile marketing endeavors send out text messages in an attempt to personalize promotions. Fans number over 86 million across social media channels engaged by the brand Differing tactics are provided on individual social…arrow_forwardExplain how Apple employed the marketing concept in designing, promoting, and supplying the iPhone. Identify the key benefit(s) for consumers relative to comparable competitive offerings.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios