Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 18, Problem 18.8CTE
Summary Introduction
To discuss: The example of a company which successfully uses the blue ocean strategy.
Instead of competing with the competitors a company will use the services or product which has no competitors. This strategy is termed as blue ocean strategy.
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