Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 17.1, Problem 17.3LR
Summary Introduction

To discuss: About the misprint in the advertisement of newspaper.

Introduction:

Marketing is an activity in which set of institutions are created, communicated, delivered and exchanged so that value can be added for the customers and other clients as a whole.

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A financial services company runs a 3-minute commercial prior to a news program. The commercial is designed to look like a news program so that consumers might mistake it for news instead of a promotion. This illustrates ________ advertising.
In e-commerce, this is the type of digital ad that resembles banners and showcases a product or company on a website in a noticeable way. O Display ad O Search ad O Viral ad O Page ad
From a marketer's perspective, what people buy when they purchase a product is really _________________________________ a. A group of physical or functional characteristics b. Satisfaction or want rather than a physical object c. Often nothing more than advice d. An absolute necessity for the maintenance of life and limb
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