Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 17, Problem 1AMK
Summary Introduction
To discuss: The issues that arises in the communication process about the recent sales presentation.
Introduction:
Marketing is an activity in which set of institutions are created, communicated, delivered and exchanged so that value can be added for the customers and other clients as a whole.
Expert Solution & Answer
Explanation of Solution
The issue is the miscommunication among the receiver (Person MS) and the sender (the representative of health club) as it leads to improper decoding or encoding of the text (the sales presentation). There might have been loud voice in the channel, which prevented the proper decoding of the text.
Want to see more full solutions like this?
Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
Personal selling facilitates face-to-face meeting with the customers. There is high customer attention, persuasive impact and message is customized. What we sell does not matter more but what matters is how we sell. Successful salespeople get into the psychology of the customers. It is said that selling makes the world go around. For it is somebody who sold something to someone else, who in turn sold it to us. Mrs. Aparna Wagle joined lnsta Cook as a salesperson after completing for graduation. Having completed two years of service now she is assigned the job of door-to-door selling for non-stick cooking pan. Her calls consisted of 30 visits per day in a work schedule of eight hours. Mostly she would call on housewives and explain to them the benefits of using non-stick cooking pan. The customer is allowed to make cash on delivery or payment by debit and credit cards. Once order is received, delivery is made promptly because the van carries the supply. She has grown accustomed to…
Two years in business, coffee brand Trade Coffee is growing customer acquisition through ecommerce and social channels. Yet the company is also testing commercials on linear channels. “We want people to understand this is a quality product and we want to build trust in what we are offering,” said Melissa Barnes, CMO at Trade. “Video on TV is more of a storytelling medium, and we want people to see what Trade is over and over again.”………………… is a advantages of television advertisement. *
4 points
Low reach.
High frequency potential.
High cost per contact.
High level of clutter
Communication is critical for a product launch and also throughout the product’s entire life cycle. New prospects always enter business markets and customers exposed to competitors’ messages need to be reminded why they’re happy buying from you. Think about the actionable available options that you can use to communicate value of a product and service. Describe each and provide reasoning as to why you think they should be used?
Chapter 17 Solutions
Marketing
Ch. 17.1 - Prob. 17.1LOCh. 17.1 - Prob. 17.1LRCh. 17.1 - Prob. 17.2LRCh. 17.1 - Prob. 17.3LRCh. 17.2 - Prob. 17.2LOCh. 17.2 - Prob. 17.4LRCh. 17.2 - Prob. 17.5LRCh. 17.2 - Prob. 17.6LRCh. 17.3 - Prob. 17.3LOCh. 17.3 - Prob. 17.7LR
Ch. 17.3 - Prob. 17.8LRCh. 17.3 - Prob. 17.9LRCh. 17.4 - Prob. 17.4LOCh. 17.4 - Prob. 17.10LRCh. 17.4 - Prob. 17.11LRCh. 17.4 - Prob. 17.12LRCh. 17.5 - Prob. 17.5LOCh. 17.5 - Prob. 17.13LRCh. 17.5 - Prob. 17.14LRCh. 17 - Prob. 1AMKCh. 17 - Prob. 2AMKCh. 17 - Prob. 3AMKCh. 17 - Prob. 4AMKCh. 17 - Prob. 5AMKCh. 17 - Prob. 6AMKCh. 17 - Prob. 7AMKCh. 17 - Prob. 8AMKCh. 17 - Prob. 9AMKCh. 17 - Prob. 10AMKCh. 17 - Prob. 1VCCh. 17 - Prob. 2VCCh. 17 - Prob. 3VC
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Ms. Sara and Ms. Maryam are sales executives of a cleaning service company in Oman. Their main task is to directly sell the company service packages to prospects and customers through the phone. How would you describe the type of sales? a. Online sales b. Telemarketing c. Outside selling d. Email marketing Clear my choicearrow_forwardGive typing answer with explanation and conclusion In three sentences, provide three way in which major (large) sales differ from small sales, and explain why each of those difference can present challenges for the salesperson. (1 sentence per difference).arrow_forwardHow does high context and low context communication impact the success of a sales representative?arrow_forward
- 11- It is also possible to get ______________in personal selling by observing the reactions of the prospect, and thus communication can be modified on the spot. a. Profit b. Advertisement c. Immediate feedback d. Businessarrow_forwardMs. Aminah and Ms. Zainab are sales associates of a leading insurance company in Oman, AXA Insurance. Their primary task is to directly sell the company product to prospects and customers through the phone. How would you describe the type of sales they are using? a. Telemarketing b. Outside selling c. Inside selling d. Email marketingarrow_forward14- Which one of the following involves two-way personal communication between salesperson and individual customer? a. Direct selling b. Persuasive selling c. Advertisement d. Personal sellingarrow_forward
- Salesforce representatives meeting with Amerifirst Home Mortgage executive focusing on the key 2-3 benefits (i.e. value) to the buyer you would introduce in the Approach stage and emphasize in the Presentation and Negotiation/Handling Objections stagesarrow_forwardRelated question need answer for A,B,C A.You are the brand manager of Bashundhara Group. You manufacture cement, tissues, and face mask. Your owner asked you to develop the brand further. Using four strategies develop the brand. Relate examples with theory. B. You want to develop communication mix for your business. With the proper use of theory mention and explain five different communication mix for your upcoming product. C. Explain advertising objectives. Which objective you will use for your new product and why?arrow_forwardIntegrated marketing communication is not an easy procedure; after being exposed to a marketing message, customers go through a series of phases known as the AIDA model before making a purchase or performing another action. Justify your response by describing the processes involved in the AIDA model.arrow_forward
- Answer the following questions: 1. Explain why the sales field force is considered as an accounting asset. 2. How does the Covid19 pandemic affect the shift in the approach in integrated marketing communication? Expound your answer by citing examples.arrow_forwardSelect which of the following tools of communication do not provide a proof of delivery. a. Email b. Whatsapp c. Face to face d. Courierarrow_forwardWrite a Product description of electric kettle by keeping in viewthe following C’s of Communication.b) Completenessarrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you