Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 17, Problem 3AMK
Summary Introduction
To discuss: How the tools of promotion that is utilised by airlines varies if the target audience was a) consumers travelling for pleasure, b) corporate departments of travel, which chooses the airlines to be utilised by the employees of the company.
Introduction:
An advertisement is an announcement that is made in public to promote a product or service through television ads, radio ads, and advertising campaigns.
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What are consumer sales promotions? Discuss with details two examples on how each would use consumer sales promotions:
a local restaurant, and
a hair salon
a) Explain to them the various stages of the product in the market. Discus the promotional objectives you will consider at consider at each stage of the market.
What is your opinion about shampoo commercials that feature subtle message involved in the ad?
Chapter 17 Solutions
Marketing
Ch. 17.1 - Prob. 17.1LOCh. 17.1 - Prob. 17.1LRCh. 17.1 - Prob. 17.2LRCh. 17.1 - Prob. 17.3LRCh. 17.2 - Prob. 17.2LOCh. 17.2 - Prob. 17.4LRCh. 17.2 - Prob. 17.5LRCh. 17.2 - Prob. 17.6LRCh. 17.3 - Prob. 17.3LOCh. 17.3 - Prob. 17.7LR
Ch. 17.3 - Prob. 17.8LRCh. 17.3 - Prob. 17.9LRCh. 17.4 - Prob. 17.4LOCh. 17.4 - Prob. 17.10LRCh. 17.4 - Prob. 17.11LRCh. 17.4 - Prob. 17.12LRCh. 17.5 - Prob. 17.5LOCh. 17.5 - Prob. 17.13LRCh. 17.5 - Prob. 17.14LRCh. 17 - Prob. 1AMKCh. 17 - Prob. 2AMKCh. 17 - Prob. 3AMKCh. 17 - Prob. 4AMKCh. 17 - Prob. 5AMKCh. 17 - Prob. 6AMKCh. 17 - Prob. 7AMKCh. 17 - Prob. 8AMKCh. 17 - Prob. 9AMKCh. 17 - Prob. 10AMKCh. 17 - Prob. 1VCCh. 17 - Prob. 2VCCh. 17 - Prob. 3VC
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Browse various ads in online publications or commercial websites, and identify the consideration that the advertiser is proposing to give and the consideration that it requests in return.arrow_forwardCan you list down classified ads for job?arrow_forwardList the innate and acquired needs that would be useful in developing promotional strategies for the following products and explain how they would be useful. (a) Sunglasses that can be customized online. (b) Smartphones.arrow_forward
- Please explain the marketing mix (4 Ps) that is used in this advertisement? Please no plagiarism.arrow_forwardExplain the marketing mix(4 Ps) that is being used in the advertisement? please no plagiarism.arrow_forwardAssume that the contemporary apparel company rag & bone hasembarked on a new IMC strategy. It has chosen to advertise on TVduring NBC Nightly News and in print in Time magazine. The messageis designed to announce new styles for the season and uses a 17-yearold woman as the model. Evaluate this strategy and, if appropriate,propose an alternative.arrow_forward
- What marketing segmentation are being used in this advertisement? please no plagiarism.arrow_forwardSome national advertisers have found that theycan have more impact with their advertising byrunning a large number of ads for a period andthen running no ads at all for a period. Why mightsuch a flighting schedule be more effective than acontinuous schedule?arrow_forwardIdentify three Youtube ads designed to persuade buyers to view the products being advertised as shopping items rather than convenience items.arrow_forward
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