Among the Integrated Marketing Mix tools, this method ________ refers to any “short-term” incentives to encourage the purchase or sale of a product or service
Among the Integrated Marketing Mix tools, this method ________ refers to any “short-term” incentives to encourage the purchase or sale of a product or service
Chapter18: Personal Selling And Sales Promotion
Section: Chapter Questions
Problem 1SC
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Among the Integrated Marketing Mix tools, this method ________ refers to any “short-term” incentives to encourage the purchase or sale of a product or service.
Sales promotion
Public relations
Crowdsourcing
Advertising
Personal selling
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