Among the Integrated Marketing Mix tools, this method ________ refers to any “short-term” incentives to encourage the purchase or sale of a product or service

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter18: Personal Selling And Sales Promotion
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  1. Among the Integrated Marketing Mix tools, this method ________ refers to any “short-term” incentives to encourage the purchase or sale of a product or service.

       

    Sales promotion

       

    Public relations

       

    Crowdsourcing

       

    Advertising

       

    Personal selling

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