Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
bartleby

Concept explainers

Question
Book Icon
Chapter 17.1, Problem 17.1LR
Summary Introduction

To discuss: The 6 elements that are needed for communication to happen.

Introduction:

Marketing is an activity in which set of institutions are created, communicated, delivered and exchanged so that value can be added for the customers and other clients as a whole.

Blurred answer
Students have asked these similar questions
What are the different elements of communication and how do these elements contribute to the cycle of human understanding?
Do you agree that communication always has a purpose? Why?
How do culture and context affect communication?