Assume that the contemporary apparel company rag & bone hasembarked on a new IMC strategy. It has chosen to advertise on TVduring NBC Nightly News and in print in Time magazine. The messageis designed to announce new styles for the season and uses a 17-yearold woman as the model. Evaluate this strategy and, if appropriate,propose an alternative.

Suggest a celebrity endorsement with a beverage brand, and tell why that pairing would lead to success. illustrate are the brand attributes and the reputation of the endorser that would resonate with specific consumer segments?

Think about one brand for which you would like to create a consumer generated advertisement. What would your ad say about the brand 2. Watch one hour of television. Try to identify one example of each type of product placement in the program(s) you watch. Justify your example.

1)Pick a category dominated by two main brands. Evaluate the positioning of each. Who are their target markets? What are their main points of parity and points of difference? Have they defined their positioning correctly? What can they do to improve it? 2) Find advertisements examples that aims to create POP(Points of Parity) and POD(Points of Distinction)and talk about by which means they are suggesting their POP?