Answer the following questions: 1. Explain why the sales field force is considered as an accounting asset. 2. How does the Covid19 pandemic affect the shift in the approach in integrated marketing communication? Expound your answer by citing examples.
Answer the following questions: 1. Explain why the sales field force is considered as an accounting asset. 2. How does the Covid19 pandemic affect the shift in the approach in integrated marketing communication? Expound your answer by citing examples.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Answer the following questions:
1. Explain why the sales field force is considered as an accounting asset.
2. How does the Covid19 pandemic affect the shift in the approach in integrated marketing communication? Expound your answer by citing examples.
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