Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 17, Problem 17.5DQ
Summary Introduction
To determine: Phishing and the way it affects the internet marketing.
Introduction:
Marketing is the process where the aim goal is to satisfy the customers’ needs and wants. This is the management concept where the goods and services are exchanged from one end to the customers end.
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