Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 17, Problem 17.4DQ
Summary Introduction
To discuss: The reasons on why traditional forms of direct marketing is important promotion tools.
Direct marketing is a promotional strategy that includes exhibiting data about the organization, item, or service to the target customer without the utilization of a publicizing broker.
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