Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 17, Problem 17.14AC
Summary Introduction
To discuss: The reasons on whether reducing sales forces favour telemarketing.
Social selling is when a salesmen utilize online social media sites to interact straightforwardly with their prospects. Salesmen will offer some value by responding to prospect queries and offering intelligent content until the prospect is prepared to purchase.
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Prior to participating in this unit’s discussion: please read Principles of Marketing e-text: Chapter 1: Available at: http://open.lib.umn.edu/principlesmarketing/ ,
then, summarize the main points. Express how they relate to a situation you encountered.
distinguish among needs, wants, demand, consumers, and the marketing principles.
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