Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 15, Problem 3BYMP
Summary Introduction
To discuss: The most profitable channel and intermediaries.
Introduction:
Marketing distribution channels refers to the firms or individuals who involves in the product or service making for the purpose of industrial or consumers use. This provides a channel through which the goods and service are passed from the producer to the buyer.
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Determine which channel and intermediaries will be the most profitable.
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Chapter 15 Solutions
Marketing
Ch. 15.1 - Prob. 15.1LOCh. 15.1 - Prob. 15.1LRCh. 15.1 - Prob. 15.2LRCh. 15.2 - Prob. 15.2LOCh. 15.2 - Prob. 15.3LRCh. 15.2 - Prob. 15.4LRCh. 15.2 - Prob. 15.5LRCh. 15.3 - Prob. 15.3LOCh. 15.3 - Prob. 15.6LRCh. 15.3 - Prob. 15.7LR
Ch. 15.3 - Prob. 15.8LRCh. 15.4 - Prob. 15.4LOCh. 15.4 - Prob. 15.9LRCh. 15.4 - Prob. 15.10LRCh. 15.4 - Prob. 15.11LRCh. 15 - Prob. 1AMKCh. 15 - Prob. 2AMKCh. 15 - Prob. 3AMKCh. 15 - Prob. 4AMKCh. 15 - Prob. 5AMKCh. 15 - Prob. 1BYMPCh. 15 - Prob. 2BYMPCh. 15 - Prob. 3BYMPCh. 15 - Prob. 4BYMPCh. 15 - Prob. 5BYMPCh. 15 - Prob. 6BYMPCh. 15 - Prob. 1VCCh. 15 - Prob. 2VCCh. 15 - Prob. 3VC
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Explain how does a distribution company minimize the amount of transactions in the channel?arrow_forwardWhat type of channel conflict is likely to be caused by dual distribution, and what type of conflict can be reduced by direct distribution? Why?arrow_forwardWhat types of channel conflict are present in this channel of distribution? Explain.arrow_forward
- 3. Explain the difference between a conventional distribution channel, a vertical marketing system, and a horizontal marketing system.arrow_forwardHow a Distributor reduces the number of channel transactions?arrow_forwardWhich of the five different channel arrangements do you feel is the most complex, and why?arrow_forward
- Describe the channel partners that support distribution channels.arrow_forwardA powerful channel intermediary can help manufacturers. Is there any reason why a producer has a distributor network rather than an independent intermediary?arrow_forwardDiscuss the functions performed by channel intermediaries.arrow_forward
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