Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 15.1, Problem 15.2LR
Summary Introduction
To discuss: The functions of intermediaries.
Introduction:
Marketing distribution channels refers to the firms or individuals who involves in the product or service making for the purpose of industrial or consumers use.
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Intermediaries may be four types? Define it.
how are those various channels integrated
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Chapter 15 Solutions
Marketing
Ch. 15.1 - Prob. 15.1LOCh. 15.1 - Prob. 15.1LRCh. 15.1 - Prob. 15.2LRCh. 15.2 - Prob. 15.2LOCh. 15.2 - Prob. 15.3LRCh. 15.2 - Prob. 15.4LRCh. 15.2 - Prob. 15.5LRCh. 15.3 - Prob. 15.3LOCh. 15.3 - Prob. 15.6LRCh. 15.3 - Prob. 15.7LR
Ch. 15.3 - Prob. 15.8LRCh. 15.4 - Prob. 15.4LOCh. 15.4 - Prob. 15.9LRCh. 15.4 - Prob. 15.10LRCh. 15.4 - Prob. 15.11LRCh. 15 - Prob. 1AMKCh. 15 - Prob. 2AMKCh. 15 - Prob. 3AMKCh. 15 - Prob. 4AMKCh. 15 - Prob. 5AMKCh. 15 - Prob. 1BYMPCh. 15 - Prob. 2BYMPCh. 15 - Prob. 3BYMPCh. 15 - Prob. 4BYMPCh. 15 - Prob. 5BYMPCh. 15 - Prob. 6BYMPCh. 15 - Prob. 1VCCh. 15 - Prob. 2VCCh. 15 - Prob. 3VC
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- Explain the process that should be followed in building an e-commerce presencearrow_forwardDescribe five (5) strategies we need to adopt to ensure the success and sustainability of an e-commerce platformarrow_forwardHow do businesses determine the most effective marketing channels to reach their target audience?arrow_forward
- How are nontraditional channels of distribution affecting your organization and its marketing strategy? Appraise the situation and discuss.arrow_forwardWhat are the five basic modes of transportation?arrow_forwardRead and analyze the following statements. Write the type of intermediaries best described (agents, wholesalers, distributors, retailers)arrow_forward
- Distinguish between buy-side e-commerce and sell-side e-commerce, and provide an example of each type of application.arrow_forwardWhat are marketing channels? Briefly explain some of the different types of intermediaries.arrow_forwardwhy companies use marketing channels and discuss the functions these channels perform.arrow_forward
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