Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Question
Chapter 15, Problem 1VC
Summary Introduction
Case summary:
The world online retailer is a pioneer of convenient, low-price shopping, which has attracted many number of consumers. While Company A has changed its way, numerous people shop, the firm still overcomes the daunting and traditional task of generating seamless deliveries flow towards its consumers.
The company followed its supply chain management and logistics and there were continuous improvement in the working of the company.
Characters in case:
Company A
To discuss: How the supply chain management and the logistics of Company A activities assist the form to generate the value for its customers.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
What is instant messaging (IM), and how can it support business operations? Which technology does IM replace or augment in online retailing?
Selling physical products through an online e-commerce store can be lucrative, although it is alsocompetitive. Elaborate on how a brick and mortar business find customers compared to how e-commercestores find customers and further explain ANY FIVE advantages of e-commerce retail.
Selling physical products through an online e-commerce store can be lucrative, although it is also competitive. Elaborate on how a brick and mortar business find customers compared to how e-commerce stores find customers and further explain ANY FIVE (5) advantages of e-commerce retail.
Chapter 15 Solutions
Marketing
Ch. 15.1 - Prob. 15.1LOCh. 15.1 - Prob. 15.1LRCh. 15.1 - Prob. 15.2LRCh. 15.2 - Prob. 15.2LOCh. 15.2 - Prob. 15.3LRCh. 15.2 - Prob. 15.4LRCh. 15.2 - Prob. 15.5LRCh. 15.3 - Prob. 15.3LOCh. 15.3 - Prob. 15.6LRCh. 15.3 - Prob. 15.7LR
Ch. 15.3 - Prob. 15.8LRCh. 15.4 - Prob. 15.4LOCh. 15.4 - Prob. 15.9LRCh. 15.4 - Prob. 15.10LRCh. 15.4 - Prob. 15.11LRCh. 15 - Prob. 1AMKCh. 15 - Prob. 2AMKCh. 15 - Prob. 3AMKCh. 15 - Prob. 4AMKCh. 15 - Prob. 5AMKCh. 15 - Prob. 1BYMPCh. 15 - Prob. 2BYMPCh. 15 - Prob. 3BYMPCh. 15 - Prob. 4BYMPCh. 15 - Prob. 5BYMPCh. 15 - Prob. 6BYMPCh. 15 - Prob. 1VCCh. 15 - Prob. 2VCCh. 15 - Prob. 3VC
Knowledge Booster
Similar questions
- Not only do consumers have the same expectations of accessibility and consistency for retailers, but they may have elevated expectations around service regardless of whether it's online or offline. Specifically, they may also expect that retailers will accept orders online, complementing and copying in-store service while adding delivery. what are some factors that manufacturers and retailers must manage with their daily channels in order to enhance customer satisfaction?arrow_forwardFast-fashion is relatively a new business model that has become quite successful in apparel retailing. How would you compare and contrast fast-fashion with the traditional apparel retailing from supply chain and consumer’s point of view?arrow_forwardIn order to adopt a multi-, or omnichannel business model, retailers need to manage increased complexity as they try to integrate different channels, technologies, skills, logic, etc. into one seamless retail experience. In this assignment, you are to reflect on the omnichannel business model from an e-commerce perspective. Your reflection should include (but is not limited to) thoughts on why omnichannel is regarded as a crucial retail strategy to adopt, regardless if you are a brick-and-mortar, brick-and-click or a pure e-commerce retailerarrow_forward
- Visit Amazon.com (www.aruazon.com) or Barnes & Noble (www.barnesandnoble.com). As you tour the website, think about how shopping for books online compares with a trip to your university b ookstore to buy books. Specifically, compare and contrast your shopping experiences with respect to convenience, choice, customizat ion, communication, cost, and control.arrow_forwardWhat is your favorite store? Explain in detail why it has become your favorite, and what other stores can learn from this.arrow_forwardHow do the mall operators adapt to the challenges ofonline retailing or discount stores?arrow_forward
- Which types of retail outlets are best suited to intensive distribution? To selective distribution? To exclusive distribution? Explain your answer in each case.arrow_forwardDifference between ebay drop off stores as an idea and as an actual businessarrow_forwardToday’s retail world is increasingly moving online in an effort to woo customers. Research and identify a retailer from each of these three types: (1) brick & mortar: on-ground presence only, (2) brick & click: on-ground and online presence, (3) click & buy: online presence only. Describe the structures of each of these three firms in terms of the six key elements given in the chapter. Draw a generalized organizational chart for each type of retail organization based on your research.arrow_forward
- Online retailing is an important component for clothing retailers. Analyse the advantages of online retailing that are most applicable to your clothing retailer.Identify the type/s of online shopper your online store will appeal to. Explain your reasoning. Outline your plan to promote your online store and make sure to include the below:• Explain how you will create awareness of the online store.• Explain some ideas for the on-site promotion of products.arrow_forwardDescribe the types of shopping centers and identify specific examples in your community or a nearby city.arrow_forwardExamine the experience of shopping online versus shopping in a traditional environment. Imagine that you have decided to purchase a digital camera (or any other item of your choosing). First, shop for the camera in a traditional manner. Describe how you would do so (for example, how you would gather the necessary information you would need to choose a particular item, what stores you would visit, how long it would take, prices, etc.). Next, shop for the item on the Web or via a mobile app. Compare and contrast your experiences. What were the advantages and disadvantages of each? Which did you prefer and why?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
