Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 15.2, Problem 15.3LR
Summary Introduction
To discuss: The difference between direct and indirect channels.
Introduction:
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How can companies effectively manage channel conflicts arising from differences in pricing, promotions, and product positioning?
In your opinion, what is the most important factor for companies to consider when designing and managing the marketing channels? Is it channel organization, channel behavior, or marketing logistics and supply chain management? Moreover, how can companies ensure that the marketing channels effectively deliver customer value while also optimizing their own business operations and profitability?
What is the importance of Channel Distribution
Chapter 15 Solutions
Marketing
Ch. 15.1 - Prob. 15.1LOCh. 15.1 - Prob. 15.1LRCh. 15.1 - Prob. 15.2LRCh. 15.2 - Prob. 15.2LOCh. 15.2 - Prob. 15.3LRCh. 15.2 - Prob. 15.4LRCh. 15.2 - Prob. 15.5LRCh. 15.3 - Prob. 15.3LOCh. 15.3 - Prob. 15.6LRCh. 15.3 - Prob. 15.7LR
Ch. 15.3 - Prob. 15.8LRCh. 15.4 - Prob. 15.4LOCh. 15.4 - Prob. 15.9LRCh. 15.4 - Prob. 15.10LRCh. 15.4 - Prob. 15.11LRCh. 15 - Prob. 1AMKCh. 15 - Prob. 2AMKCh. 15 - Prob. 3AMKCh. 15 - Prob. 4AMKCh. 15 - Prob. 5AMKCh. 15 - Prob. 1BYMPCh. 15 - Prob. 2BYMPCh. 15 - Prob. 3BYMPCh. 15 - Prob. 4BYMPCh. 15 - Prob. 5BYMPCh. 15 - Prob. 6BYMPCh. 15 - Prob. 1VCCh. 15 - Prob. 2VCCh. 15 - Prob. 3VC
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- Channels of distribution represent a critical area for companies to address. Explain the concept of channels and offer some specific examples. Also discuss this from the perspectives of: the relative length of the channel business to business channels compared to consumer goods channels. control over the entire process the rapid increase in direct marketing the concept of relationship marketing anything else you think may be relevantarrow_forwardDescribe the major functions of marketing channels.Why are these functions better accomplished throughcombined efforts of channel members?arrow_forwardIdentify the major channel alternatives open to a company.arrow_forward
- What are the various causes of conflict in the channel? Can channel conflict be avoided altogether? Explain various methods of resolving channel conflicts ?arrow_forward1- Explain why companies use marketing channels and discuss the functions these channels perform. 2- Discuss how channel members interact and how they organize to perform the work of the channel.arrow_forwardDiscuss the distinction between channel management and channel designarrow_forward
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