Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 14.4, Problem 14.6LR
Summary Introduction

To determine: The reason for the seller selecting a dynamic pricing policy rather than the fixed-price policy.

Introduction:

The method that is adopted by the firm to fix the selling price is known as pricing. The pricing generally depends on the average cost and the perceived value of the product.

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Students have asked these similar questions
If an item is particularly valuable to a customer, using customer-based pricing might suggest a price that is higher than the one that would be indicated by use of a standard markup. Describe a situation where the use of customer-based pricing would suggest a price that is lower than the one that would be indicated by use of a standard markup.
Discuss the advantages of fixed-price policy on the part of customer and marketer.
How does bundle pricing impact consumer purchasing behavior and overall market efficiency compared to individual item pricing?
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