Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 14, Problem 8AMK
Summary Introduction

To determine: Whether there is truth in the given statement.

Introduction:

The method that is adopted by the firm to fix the selling price is known as pricing. The pricing generally depends on the average cost and the perceived value of the product.

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Students have asked these similar questions
. In a pure single market would these price differentials exist? By what process might price differentials be eradicated?
Is there any truth in the statement, “Geographical pricing schemes will always be unfair to some buyers”? Why or why not?
Explain how a firm can increase its profit by price discriminating. How does it determine optimal prices? How does the existence of substitute products affect the firm’s pricing policy?
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