Explain how a firm can increase its profit by price discriminating. How does it determine optimal prices? How does the existence of substitute products affect the firm’s pricing policy?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter20: Setting Prices
Section: Chapter Questions
Problem 2DRQ
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Explain how a firm can increase its profit by price discriminating. How does it determine optimal
prices? How does the existence of substitute products affect the firm’s pricing policy?

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